The Event Director / Head of Events is responsible for leading the strategic planning, creative vision, and execution of all events across Primuse Group’s brands. This role ensures that each event aligns with business objectives, enhances brand presence, and delivers outstanding experiences for attendees, partners, and stakeholders. The ideal candidate is a strategic thinker, a confident decision-maker, and an experienced leader in high-profile event management.

Key Tasks:

– Develop and implement long-term event strategies to align with business goals and strengthen the brand’s positioning.

– Define event concepts, themes, formats, objectives, and budgets, ensuring profitability and brand alignment.

– Approve final budgets, set profit expectations, and allocate resources effectively.

– Build, maintain, and expand relationships with key sponsors, partners, and stakeholders to secure long-term collaborations.

– Collaborate with cross-functional teams including marketing, production, legal, finance, and logistics to ensure seamless execution.

– Lead risk management efforts including event risk assessments, insurance coverage, and crisis response plans.

– Oversee compliance with all relevant laws, regulations, and brand standards.

– Monitor and analyze event KPIs, audience engagement, financial results, and ROI.

– Conduct post-event evaluations and prepare comprehensive reports for senior management or stakeholders.

– Use insights from past events to continuously improve future event strategies and execution.

Skills & Qualifications:

– Proven senior leadership experience in large-scale event management (5+ years preferred).

– Strong strategic and creative planning abilities.

– Excellent communication, negotiation, and relationship management skills.

– Experience managing multi-million budgets and complex logistics.

– Ability to thrive under pressure and adapt quickly to change.

– Fluent English required