Social Media Specialist will manage Instagram and TikTok accounts for a footwear brand, ensuring a strong and engaging digital presence. This position is responsible for end-to-end social media management, including content planning, strategy development, and content creation, to drive brand awareness. Additionally, this role also engage with the community or engage with key market segments relevant to Hijack Sandals in Bali.

Requirements

• Strong understanding of Instagram and TikTok, including content creation, engagement strategies, and algorithm trends.
• Excellent written and verbal communication skills, with a keen ability to create compelling brand stories.
• Strong analytical skills to assess content performance and adapt strategies accordingly.
• Creative thinker with a passion for storytelling and brand development.
• Experience in community management and public relations within the fashion, footwear, or lifestyle industry is a plus

Education & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred.
• 1+ years of experience managing social media accounts, ideally in the fashion, footwear, or lifestyle industry.
• Experience in public relations, influencer partnerships, or community engagement is a plus.